Monday, April 28, 2008
Boing Boing vs. Ford Motor Company
Earlier today Boing Boing (my favorite blog on the net) ran a story claiming that the web site for Bob Turner's Ford was the one of the worst designed sites on the Interweb. Strangely, the Bob Turner's Ford site has now reverted to some bogus boilerplate Ford type web site and the story on Boing Boing is totally gone. Google still has a cached version of the train wreck that was Bob Turner's Ford site (sadly without the Flash that really put it over the top).
Given that we know Ford has been a thug in the past when it comes to dealing with Internet savvy folks. One can only wonder what may have happened to the Boing Boing post.
SJN, you own a Ford right? How about leveraging your extensive power with the company :-)
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Pure speculation (haven't read the Boing Boing discussion), but I wonder if Mr. Turner refused to pay what Ford requires for a dealer to hook into their boilerplated pre-branded family of web sites, and rolled his own big blinking classified ad (sorry I missed its full glory). Now that Ford's embarrassed by the publicity and Bob's back in the fold, I wonder if he's paying for the privilege of joining the other Ford Stepford Sites (tm).
Not sure if my buying Ford/Mercs to avoid having to learn new cruise control interfaces counts as leverage...
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